Advanced Van Westendorp and Gabor Granger tools with built-in reporting, adaptive logic, and seamless deployment — built for researchers who need clarity and speed.
Whether you're identifying optimal price points or testing price sensitivity, Q-Fi gives you the tools to run Van Westendorp and Gabor Granger studies with confidence. Our platform makes it easy to deploy pricing questions that feel natural to respondents and deliver reliable data to you.
Q-Fi simplifies the programming of price testing surveys. For Van Westendorp, define your four standard questions and let our logic handle dynamic flow. For Gabor Granger, enter your price ladder and let the system automate responses, skipping redundant follow-ups and reducing dropout.
Pricing questions require precision. Q-Fi ensures your surveys look clean and function perfectly on desktop, tablet, or mobile. You control the layout, branding, and order of pricing stimuli to create a polished respondent experience from start to finish.
Comprehensive panel management with member profiles, loyalty programs, survey recruitment, CRM integration, and tools to engage, segment, and reward your research participants.
Our built-in pricing reports help you get straight to the insights. Visualize Van Westendorp intersections like the Optimal Price Point (OPP) and Indifference Price Point (IDP), or see Gabor Granger demand curves with drop-off thresholds. Export charts or segment by group with just a few clicks.