Van Westendorp & Gabor Granger Pricing Research

Advanced Van Westendorp and Gabor Granger tools with built-in reporting, adaptive logic, and seamless deployment — built for researchers who need clarity and speed.

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Flexible pricing studies, built for clarity

Whether you're identifying optimal price points or testing price sensitivity, Q-Fi gives you the tools to run Van Westendorp and Gabor Granger studies with confidence. Our platform makes it easy to deploy pricing questions that feel natural to respondents and deliver reliable data to you.

Intuitive setup, no heavy lifting

Q-Fi simplifies the programming of price testing surveys. For Van Westendorp, define your four standard questions and let our logic handle dynamic flow. For Gabor Granger, enter your price ladder and let the system automate responses, skipping redundant follow-ups and reducing dropout.

Smart logic for cleaner data

Pricing questions require precision. Q-Fi ensures your surveys look clean and function perfectly on desktop, tablet, or mobile. You control the layout, branding, and order of pricing stimuli to create a polished respondent experience from start to finish.

Recruit and recontact with ease

Comprehensive panel management with member profiles, loyalty programs, survey recruitment, CRM integration, and tools to engage, segment, and reward your research participants.

Easy-to-interpret reporting

Our built-in pricing reports help you get straight to the insights. Visualize Van Westendorp intersections like the Optimal Price Point (OPP) and Indifference Price Point (IDP), or see Gabor Granger demand curves with drop-off thresholds. Export charts or segment by group with just a few clicks.

What our customers think

At Coherency, we like to push the envelope with heavy interactive functionality and dynamic login in our questionnaires. Q-Fi is the only survey platform that we've found that can meet our technology requirements. Not only are their surveys beautiful and interactive, but they work seamlessly on any browser or platform. We highly recommend the Q-Fi platform for survey development and hosting.

Nelson Tao

SVP Qualititative Insights

We have always had a great experience with Q-Fi Solutions. It has great features and is easy to use, even for people with very little experience using this kind of software. Q-Fi Solutions makes it easy to design and deploy awesome online surveys and creates customizable reports that everyone can understand. Even though we are based in Kenya, Africa, I find the support to be very professional, helpful and responsive to our needs. Moreover, the features we were looking forward to seeing on the platform have been added.

Nathalie Maikere

Managing Director

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